Futurice Blog

Thoughts from inside Futurice

Privacy is a techie problem… isn’t it?

Last week I gave a presentation at OtaSizzle project’s workshop on privacy. OtaSizzle is an initiative for building a living lab and services on four campuses around the world. Social interaction and related privacy questions are at its core. Here is a short(ish) version of my talk (although with a conclusion I wrote specifically for this blog).

Which is worse: having your credit card stolen and used, or having a photo of you half-naked and drunk publicly available on the Internet? If presented with an option to choose between the two, most of us would rather have our credit card stolen than have a (presumably) unwanted photograph of ourselves in the web.

Embarrassment, losing face, and damages to our reputation are the kind of privacy and security threats we are all familiar with. We have seen and read about social blunders on social networking sites (e.g., forgetting that our mom/boss/ex-spouse can read our status updates). The tabloid newspapers have also found social media to be a goldmine in getting access to private information about the social life of public figures and celebrities.

From the point of view of computer security and privacy protection in the cyberspace this change is fundamental. Traditionally, computer security and privacy has seen the most common threat to ordinary citizens being a malevolent third party hacking into bank accounts and credit card numbers. However, in the age of Facebook, the privacy and security threats people are more concerned about come from our friends, family, friends-of-friends, acquaintances, and their networks. How to protect ourselves from a relative who keeps on posting embarrassing baby pictures? What kind of a firewall can save us from friends who share all photographs, tweets, and status updates with the whole world?

Virus protection, secure protocols, P3P, and other tools from the computer security toolbox are impotent in the face of social media privacy threats.

To make matters even more complicated, we really can’t predict what kind of privacy risks and problems future technology holds for us. The Helsingin Sanomat Kuukausiliite (8/2011) had an excellent column: the journalist was killing time at a café looking at expensive cars, typing in the license plates into a text message service to get the name of the owner, and then googling who they were (and probably using Facebook and LinkedIn as well). Quite easily he was able to get basic information to amuse himself in the sense of “a-ha, so that kind of a person owns that kind of a car… and there he walks away from his car”.

The thing about this mash-up technology is that no one ever designed it as a whole. Nobody ever sat down, planned, and implemented such a service. Rather, the clever journalist only combined common and easy services together. And he was probably not the first one to amuse himself and others with this idea. But because the combination was emergent rather than specifically designed, it just points how difficult it is to predict what the bits and pieces of services and open databases enable tomorrow. Services are like Lego blocks and practically anyone can put them together to make something new. No crystal ball can anticipate all possible combinations and the privacy issues related.

With these two points in mind (a. traditional computer security is impotent, and b. future mash-ups are impossible to anticipate) few questions push themselves to the front row: Can the privacy issues in social media be solved with more computer science and engineering? Are we building technology to solve problems originally created by technology?

To answer the first question: No. The concept of privacy captures so much of our lives that applying solely scientific and/or technological approaches to it is simply silly. Privacy is one of those topics that shows how computer science and engineering has to change and adapt to influences outside its comfort zone, such as social sciences, humanities, and legal studies. Nevertheless, go ahead and google, for example, “privacy as a service” and you get 2 billion results trying to use computation and engineering to solve the problem.

To answer the second question: Yes. We live in a society where technological advancement is intertwined with continuous economical growth, and our way of living relies on the latter, and hence, we rely on the former as well. In other words, continuous technological change is integral to our society and culture. To sustain that, it is actually kind of comforting to think that we will never run out of requirements and needs for new technologies, because the old ones are prone to create the need for the new.

To wrap this up: Yes, the geeks will inherit the Earth (i.e., the technologists will have a growing influence in our society) but the geeks need to open the front door and let in lots of new people with fresh new non-technological (and dare I say antipositivistic) thinking. And once the geeks embrace the non-techies, perhaps our future is not written solely by engineers and scientists.

Filed under  //  Facebook   Privacy   Security   Society   design   engineering   technology  
Posted by Risto Sarvas 

Slut Innovations

The Slut Walk events in Finland last weekend reminded me of an innovation seminar I attended last February.

One of the studies presented in the seminar was on household innovation in consumer products (Von Hippel & al. Comparing Business and Household Sector Innovation in Consumer Products: Findings from a Representative Study in the UK). In the study the researchers had interviewed a representative sample of over one thousand people in the UK aged 18 and over.

Their study suggested that a typical consumer innovator was a technically educated male. In other words, non-technically educated women were less probable to innovate. The feminist in me raised an eyebrow!

The researchers themselves showed some reserve in making the point that women are less innovative, but on the other hand, they did not want to undermine their study by questioning its results. Neverthless, they had no explanation why their study indicated that when it comes to consumer innovation, bet your money on the men.

Well, I have an explanation: the world of technology research, development, design, engineering, and innovation has been for ages a man’s world. The language, concepts, and examples we use to think and talk about innovation come from a world where men are a clear majority. It is not surprising that women, when asked, do not find themselves innovating as often as men do.

Women are, of course, very innovative but seldom call their creativity in relation to consumer products as “innovation”. I bet there are, for example, mothers of small children who are very innovative in running their daily chores with the help of consumer products. For example, making a nappy out of a used t-shirt in 5 minutes or building an edible catapult based on an image in a children's book (see below). If a researcher was to ask these creative women “did you innovate today?” these mothers would probably not see their clever ideas as “consumer innovations”.

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What about the Slut Walks? Where is the connection?

A very visual characteristic of the Slut Walks is that many women dress up as “sluts” to demonstrate their right to wear what they want. Check the latest news about the events and you can not miss images of women dressed provocatively.

The provocative dresses have a point to make and they are making it in the language of men: visual language in the images and in actual
language in the written slogans. The word "slut" itself is a man's word chosen purposefully. Due to the specific visual and actual wording, the Slut Walks have gathered lots of attention globally.

So the Slut Walks and the way in how they use male language reminded me of the world of technology innovation and how its language is the language of men.

If our Finnish "Innovation Society" wants to harness consumer creativity we can not limit our perspective to the world of men. And because “innovation talk” is very male-oriented there is a risk of excluding lots of creative activity that does not fit the traditional labels of “technology” and “innovation”. We run the risk of overlooking everyday creativity from a fresh angle – a rich source of innovation we should not leave unused (see, e.g., the famous Niksi-Pirkka that clearly has a less manly angle to its innovativeness).

The Slut Walks have drawn attention to the fact that we live in a men's world. Let this also be a reminder that when it comes to policies and initiatives to harness innovation, we live in the same male dominated world.

P.S. For those interested in women and technical progress in history I recommend one of my favourite books: Ruth Schwarz Cowan, "More Work For Mother: The Ironies of Household Technology From The Open Hearth To The Microwave". Also, thanks to Vilma Lehtinen for commenting on the draft of this post :)

Filed under  //  design   engineering   feminism   gender   innovation   innovations   mothers   slutwalk   technology   women  
Posted by Risto Sarvas 

Smörgåsbord or À la carte for the end-users?

How are values embedded into technology, and should designers care?

One of the popular examples of values in technology is the (in)famous story of how supposedly the motorway bridges to Long Island were designed to keep the less wealthy people outside the island’s resorts and beaches (see Winner L (1980) “Do artifacts have politics?”). The story goes that the bridges’ tunnels were so low that a bus could not fit into them, and hence, unwealthy people who rode public transport could not enter. The bridge embedded a set of social values.

The story is too good to be true, and a good argument against the Long Island case is made by Joerges (Joerges B (1999) “Do politics have artifacts?”). Nevertheless, the idea that supposedly neutral technology embodies a set of values is the takeaway from the story and worth pondering, so lets ponder.

Let us take a look at two rival smart phones from few years ago: the Nokia N95 and the first iPhone. Both entering the public consciousness in 2007. What kind of values about technology use these embody?

The Nokia N95 had all the bells and whistles: GPS, 5MP still camera, VGA video camera, live video telephony, mp3 player, 3G network, WiFi, Bluetooth, IrDA, web browser… The engineering philosophy trickling between all the features and functions was that “we provide all the latest technology, the user selects what he/she needs”.

The iPhone in 2007 did not have a video camera, no GPS, and no 3G. At the time it was puzzling that such a limited device became popular. Of course, as all iPhone users know, Apple chose to make the few functionalities the phone had extremely attractive to use – especially web browsing. The overarching designer philosophy was “we decide what you need, and superbly design for those needs”.

For me the N95 philosophy resonates with my engineering background. Feel free to disagree, but typically in engineering culture the idea is to serve the user or customer by providing complex technology on a silver tray. This approach is very egalitarian, i.e., equal and even emancipating for the users. Perhaps not surprisingly the N95 was created in Finland, a Nordic country famous for its social welfare and democracy.

The iPhone philosophy is different, and familiar to Apple users in general. It is an enlightened dictatorship in which the designer(s) knows best and makes it perfect for the end-user. The end-user is pretty much left with a choice of “take it or leave it”. And it seems that many people “take it”. For those who don’t know, Apple is not from a Nordic country but from Silicon Valley, US.

My point is about user-centric design:

Which one is user-centric? A) to give the user a choice out of a smörgåsbord of technology; the user has power to choose, but perhaps the number of options is paralysing the usability. B) to understand the user and make decisions on his/her behalf and design killer usability for the limited à la carte menu?

-Risto Sarvas

Filed under  //  apple   blog   engineering   iphone   n95   user-centric   user-driven   users   values  
Posted by Ville Saarinen